We are a team of 5 students at Jönköping International Business School who have founded a new venture, NOBLE. This venture responds directly to the need for more circular solutions and the lack of affordable contributions to environmental and social causes. The business idea is based on the creation of handmade key charms produced from recycled aluminium beverage cans.

The keychains serves two core purposes. Primarily, it is promoting sustainable consumption by the upcycling and reuse of waste materials. Secondary, it is promoting and supporting social impact through the donation of a fixed 70% of profits to UNICEF.